Trademark: A name, distinctive graphic, or combination of both that clearly differentiates your products from your competitors. Your trademark can consist of a single word, a combination of letters and numbers, symbols, pictures, logos, and even the 3-D features found in your product packaging.
Trademarks are what protects YOU from the competition and makes YOUR product unique. Without trademarks, your product does not have any protection in the ultra-competitive market. In theory, one trademark would protect your product all over the world; however, that is not the case. You actually have to register your product for a trademark in every distinct location for which you wish to have protection. Some groups of countries offer an all-in-one trademark, such as the European Union.
To receive trademark rights in all 28 countries of the European Union, you can file one (yes, just one!) application with the European Union Intellectual Property Office (EUIPO). The EUIPO is the governing organization that monitors all trademark registrations within the European Union.
In addition to these four benefits, you don’t have to wait long to have the protection you deserve throughout the entire EU!
The ability to enter the enter European Union with just one trademark application opens the door to endless opportunities for your product.